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原创 | 用户需求+跨界知识,打造突破性创新产品——HOPE平台的跨界融合

2020-07-21 13:44:46
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haierkaifangshichuangxinpingtaihopezhuzhongjingzhundingweiyonghuxuqiu,jiehekuajiezhishidazaochuyixiliechuangxinchanpin,weizhongguoqiyekaifangshichuangxintansuochuyitiaoxindekexingzhilu,weiqiyehuoquyuanjulizhishikaituoleyitiaoyouxiaolujing,weikaifangshichuangxinpingtaidefazhantigonglekejiejiandejingyan。

 

滕东晖  万新明  高俊光  赵诗雨 | 文

 

2018nian5yue10ri,shijieyingxianglizuzhizaiyingguolundunfabu“jingwaizuishouhuanyingzhongguopinpaibang”,haierzuoweizhongguojiadianqiyeweiyishangbangpinpaiweiliedier;tongnian5yue14ri,haierhuodezhongguojienenghuanbaozhuanlijiang;6yue4rizaikejibuguojiazhongdianshiyanshipingguzhongbeipingwei“youxiuleiguojiazhongdianshiyanshi”,chengweijiadianyeweiyihuopingyouxiudeqiye。

 

zaihaierkuaisufazhandebeihou,zhichengqichuangxinyuzhuanbiandeshishenme?

 

youquanqiuzhumingzixungongsico-shiftdesanweichuangshirenhezhude《shangyedeweilaichuanqi:chaodongtaishichangzhongdeshangye》yishuzhong,bahope(haier openpartnership ecosystem:haierkaifangshichuangxinpingtaishengtaixitong)zuoweiweiyiruxuandezhongguoqiyekaifangshichuangxindianfannarugaishu。

 

hope:jieheyonghuxuqiu,zhengheneiwaibuzhishi

 

威尼斯人官网suizhejishuyoujingjizengzhangdewaishengbianliangzhuanhuaweineishengbianliang,jishuchuangxindezhongyaoxingriyituxian。raner,jishuhuanjingdedongtaixinghefuzaxing,yijiyonghuxuqiudeduobianxing,shiqiyehennanyongyouchuangxinsuoxudequanbunenglibingzhunquebawoshichangxuqiu。weilemibuchuangxinnenglibuzu,jingzhunhuoqushichangxuqiuxinxi、shendulijieyonghuxuqiu,jieheyonghuxuqiuyouxiaohuoquhezhenghewaibuzhishichengweiqiyechuangxindebiranxuanze。erwaibuzhishizhongdeyuanjulizhishi(distant knowledge:dk)(kuajiezhishi,baokuokuadiliquyu、kuaxingye、kuajishulingyu)duiqiyechuangxin,tebieshiduitupoxingchuangxinyouweizhongyao。maodundeshi,dkhuiyinfahuoqu、xishouhezhuanhuashangdekunnan,yizhiqiyedezhishisousuofanweiwangwangjuxianyuxiangsilingyuhelinjinquyu。

 

威尼斯人官网hopedechenggongshijianweiwomentansuozheiyiwentitigonglezhanxindeshijiao,bingweichanyejietigonglekegongjiejiandejingyan。hopetongguozujianyoukuachanyewentiyuan、jihuiyuan、xuqiuyuanhejishuyuangouchengdeshengtaixitong,zhiliyudongtaibawoyonghuxuqiu,bingbangzhuqiyehuoquhezhuanhuadk。qimeiyixiangzhenduiyonghuxuqiuzhenghedkdechuangxindoujidafengfulehaierdezhishijichu,youcidailaideyixiliechuangxinchengjiushihaierdechuangxinlihejingzhenglijiasutisheng。

 

haieryiqiquanqiu10dayanfazhongxinweikaifangdejichupingtai,jiehezaiquanqiuzhuyaochuangxingaodi(rumeiguoguigu、yiselie、xinjiapo、ribendengdi)jianlidechuangxinzhongxin,yijibianbuquanqiudechuangxinhehuoren,xingchenglehaierquanfangweide“10+n”kaifangchuangxintixi,shixianle“shijiejiushiwodeyanfabu”。ciwenpouxihopezaiduijieyonghuxuqiuyudkzhongsuoqidaodezuoyong。

 

hopejingzhunbawoyonghuxuqiudetujing

 

shijieyiliudezhanlvedashijiali·hamocengshuoguo“hopechixu、shenruyukehuduihua,tuichudechanpinziranmanzuyonghudexuqiu”。

 

hopezuoweiquanqiulingxiandekaifangshichuangxinpingtaishengtaixitong,jujilequanqiu40duowangejiejuefangantigongzhe,tongguoyuquanqiuchuangxinpingtaihezuo,shihopeziyuanliangchaoguo380wan,laiziquanqiudeyonghuyujishuchuangxinzhezaihopeshangjinxingjishujiaoliu(xiatuweihaierquanqiuziyuanwangluobuju),weiraochixudiedaiyonghudezuijiatiyan,xingchengleyikejichuangxinweiqudongdepangdashequn。hopejingzhunbawoyonghuxuqiudetujingkeyifenweiyixiajizhong:

 

yuchanyexianjinmijiehebawoyonghuxuqiu

guanzhuyonghuluntan,zhudongfaxianyoujiazhixuqiu

lingxianyonghudingqijiaoliu,suodingyonghuxuqiu

guanliankuajiezhishi,faxianbingsuzaoyonghuxuqiu

 

威尼斯人官网hopejiyuzhuanhuamubiaodekuajiezhishihuoqumoshi

 

威尼斯人官网2018nian5yue10ri,haierzuoweiweiyijiadianpinpaiyudianqiyudianzigongchengshixiehui(ieee)zhengshiqianshuzhanlvehezuoxieyi,zaihaierkaifangchuangxinmoshixia,tongguoduijieieeeziyuanwangluohehopeziyuanwangluo,shuangfangkeyigenghaodizaibiaozhunkaifanghejishuziyuanliangdacengmiankaizhanquanqiuhezuo,bingtongguolianhejuxingguojijishuluntan、zuzhitedinglingyupeixundengxingshi,jiakuaiquanqiuziyuandejuheyujishushichanghua,gongtonggoujianzhihuijiatingjishuhechanyechuangxinshengtai。

 

威尼斯人官网tongguokuaguojie、kuaxingye、kualingyuhuoqudkbingjiangqizhuanhuaweibenxingye、benjishulingyudetedingzhishi,jineryingyongyuchanpinzhizhong,bujintuozhanhefengfulehaierdezhishiku,haikeyibuduanmanzushenzhichaoyuekehuxuqiu。muqian,hopehuoqudkdemubiaofenweiliuzhong:diyi,jiejuehaierchanpinxianjiyouxuqiu;dier,zhenduihopefaxiandexiaofeizheduihaierchanpindexuqiu,huoqudkbingjiangqizhuanrangjichanpinxian;disan,xunzhaoyouchuangyijiazhidejishu,zhuanrangjichaoqianyanfabumen;disi,yupanjishufazhanfangxianghexiaofeizhexuqiu,jinxingjishuchubei;diwu,jiejuehopewaibuyonghujiyouwenti;diliu,fajuebingmanzuhopewaibuyonghuxuqiu。

 

yidiyizhong,jiduijiechanpinxianxuqiuyuquanqiuziyuanwangluoweili:haierchanpinxianfaxianyonghuxuqiu,bingzaihopefabuxuqiu。jier,hopezhenghequanqiuziyuan,tongguodashujuzhuaqu,yijiyuyonghudelingjulijiaohu,zaihopequanqiuziyuanwangluozhongjingzhunpipeijishuziyuan,bingzaihaierquanqiudeyanfajigouzhongxunqiuhezuoyanfaziyuan,zhuanhuaweikeyimanzuyonghuxuqiudechanpin。

 

kasadibingxiangshizuihaodelizi。2016nian3yuezaishanghaikaimudezhongguojiadianjixiaofeidianzibolanhuishang,haierdekasadibingxiangshoudaoqianglieguanzhu,qidazaidedianfuxingde“qixuanfuwuyoudongli”jishu,zhongxindingyilebingxiangbaoxiangainiandeqixuanfuwuyoudonglijishu,shihopeyunyudechengguo。zuichu,bingxiangyanfabumenzaiyuyonghujiaohuguochengzhong,dongchadaoyonghuzaishiyongbingxiangshidezhuduotongdian。zaiduiyonghutongdiandechaijiefenxihou,hopemianxiangquanqiufabuguanyu“bingxiangbaoxian”dexuqiu。suihou,hopepingjiefugaiquanqiudeziyuanwangluo、dashujujingzhunpipei,yijiduolingyuzhuanjiaduijishudezhunquebawo,zuizhongsuodingleguojizhimingyasuojijishuqiyeegongsizuoweihezuofang。cihou,egongsihehaieraozhouyanfazhongxindechengyuanyiqizuchengyanfatuandui,zaiyuanyoujishudejichushangquedingle“qixuanfuwuyoudongli”dechuangxinfangxiang。jingguokualingyuzhuanjiatuanduidepinggu,qixuanfuwuyoudonglibingxiangchanpinchengxing。cihou,hopeyouchongfenfahuiqiqiangdadelingxianyonghujiaohunengli,fadongpingtaishangjujidedaliangzhuanyerenshi、kejiaihaozhe、jikezuqundenglingxianyonghugongxiantamendezhihui,duizheiyidianfuxingjishuchanpinjiayiwanshan,zuizhongmianshi。

 

关于作者 | 滕东晖:青岛海尔智能技术研发有限公司开放创新平台总监;万新明:青岛海尔智能技术研发有限公司开放创新平台总工程师;高俊光:北京工商大学商学院副教授;赵诗雨:北京工商大学商学院在读研究生

文章来源 | 本文节选自《清华管理评论》2019年1-2月合刊文章《用户需求+跨界知识,打造突破性创新产品——HOPE平台的跨界融合》